Our Privacy Policy
We are committed to safeguarding your privacy and ensuring that your personal information is handled in accordance with the Protection of Personal Information Act (POPIA), South Africa.
1. Introduction
Midways Dental (“we”, “us”, “our”)
This Privacy Policy explains how Midways Dental collects, uses, processes, and protects your personal information. We are committed to safeguarding your privacy and ensuring that your personal information is handled in accordance with the Protection of Personal Information Act (POPIA), South Africa.
This policy applies to all patients, website visitors, and any individual whose personal information we process.
2. Information We Collect
We collect personal information directly from you. This may include:
- Personal details: Name, date of birth, age, gender, identity number, passport number
- Contact details: Phone number, email address, physical address
- Health information: Medical history, treatment records, dental records, medical aid details
- Financial information: Billing details, payment information, medical aid membership
- Other: Any information you voluntarily provide when contacting us or completing forms
We also maintain records relating to our employees, suppliers, and service providers as required for business operations.
3. Voluntary Exposure
The following information is made available to the public without request:
- Patient Terms and Conditions
- Treatment information and pricing
- Payment plan options
4. How We Use Your Personal Information
We process your personal information only for legitimate purposes and with an appropriate legal basis. We use your information to:
- Provide dental services and treatment
- Process medical aid approvals and payments
- Communicate with you regarding appointments, treatment, and account matters
- Maintain accurate patient records
- Comply with legal and regulatory obligations
- Improve our services and respond to your queries
- Send you relevant information about services we believe may interest you (you may opt out at any time)
5. Records Available in Terms of Other Legislation
We hold records that may be requested in terms of various South African laws, including but not limited to:
Business legislation: Companies Act, Income Tax Act, Value Added Tax Act, Consumer Protection Act, National Credit Act, Electronic Communications and Transactions Act, etc.
Health legislation: National Health Act, Medical Schemes Act, Health Professions Act, Children’s Act, Medicines and Related Substances Act, and all other applicable health-related legislation.
Access to these records is subject to the provisions and procedures contained in the relevant legislation and our internal processes.
6. Records Held by the Practice
We maintain the following categories of records:
- Patient records: Personal details, contact information, health and dental records, financial and medical aid information
- Personnel records: Employment contracts, disciplinary records, performance management
- Supplier and service provider records: Contracts, agreements, communications
- Internal business records: Financial records, policies, contracts, intellectual property
- Third-party information: Information received from other parties under agreements
7. Sharing of Personal Information
We do not sell your personal information. We may share it only:
- With your consent
- With service providers who assist us (e.g., IT support, medical aid administrators, payment processors) under strict confidentiality agreements
- When required by law or a court order
- To protect the rights, property, or safety of Midways Dental, our patients, or the public
8. Your Rights under POPIA
You have the right to:
- Access the personal information we hold about you
- Request correction or deletion of inaccurate, irrelevant, or excessive information
- Object to the processing of your personal information
- Withdraw your consent (where processing is based on consent)
- Receive your personal information in a structured, commonly used format
- Lodge a complaint with the Information Regulator
To exercise any of these rights, please contact us using the details below.
9. Information Security
We implement reasonable technical and organisational measures to protect your personal information against loss, misuse, unauthorised access, disclosure, alteration, or destruction. All staff are required to keep personal information confidential.
10. Cookies and Website Usage
Our website may use cookies and similar technologies to enhance user experience, analyse traffic, and provide personalised content. You can manage your cookie preferences through your browser settings.
11. Changes to this Privacy Policy
We may update this Privacy Policy from time to time. The revised version will be posted on our website with an updated effective date. We encourage you to review this page periodically.
12. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or the way we handle your personal information, please contact us:
Email: info@midwaysdental.co.za
Telephone: +27 87 822 2145 / +27 11 346 0121
Physical Address: 131a Johannesburg Rd, Lyndhurst, Johannesburg, 2192
Version 2.0 | Last Updated: 20 July 2026